Someone had to tell you. Listen, if you have an email newsletter and aren’t getting above a 50% open rate, your marketing sucks. If you have an email newsletter and you don’t get above 80% open rate, your marketing is alright, but not the best. My various email newsletters receive an average open rate of around 87% There are a few obvious ways I do this. Number one, and probably the most simple; I make it easy for people to unsubscribe. I literally make it so easy for anyone on my newsletter to unsubscribe that it is honestly ridiculous. In the first sentence of my newsletter, I start off by saying “If you don’t want to continue working towards your goals, you can unsubscribe here.” Depending on which newsletter, I may change up this line to make it fit the niche better. But regardless, keeping only active and engaged subscribers on my email list makes my open rates much higher, and my conversion rates as well. I also write some absolutely killer email newsletters, such as the one I wrote the other day for a surf shop. Wanna guess their open rate on one email? 82% Open Rate 82% PERCENT OPEN RATE! It sounds too impossible, but with the correct writing, subject line, and branding, it’s absolutely achievable. Their previous open rate was only 22% Once you unsubscribe the unengaged subscribers, you can choose one of two options. Option One: Hire a copywriter to write a high converting email for you (Revnew Media offers a wide range of copywriting services) Option Two: Learn to write copy that converts very well and dedicate hundreds of hours towards learning and perfecting the art of copywriting. Let me ask you this. Which sounds better to you? Do you really want to study copy for hundreds of hours and dedicate $1,000’s towards learning? Or would you rather have a professional do it? For professional copywriting services, check out Revnew Media today!
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